This video looks at a content marketing service and its benefits. The presenter explains that the content marketing goal is to engage potential customers. That way, they can make them buy a product or service.
And the typical customer goes through a series of questions before purchasing. They first ask themselves if they need the product and then what solutions are available. Once they have a few options, they compare and see which one is the best fit for them.
Before buying, they validate their decision. Content marketing hooks up your potential customers with the right info at the right time. It’s like having a helpful guide with them every step of the way. For instance, a company can create a video explaining the benefits of their product or service or an infographic outlining how many companies use this type of solution and how they’ve benefited from it. They can also offer white papers, ebooks, presentations, and case studies.
Imagine you’re shopping, but instead of pushy salespeople, you’ve got a super helpful friend showing you the ropes. That’s what content marketing is like for businesses. They create awesome content, like videos, articles, or ebooks, to guide you through the whole buying process. People don’t just jump straight into buying something. First, they figure out what they need, then they research options, and finally, they decide if it’s the right choice for them.
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